How to Register as a Seller on Amazon India — Complete Step-by-Step Guide (2026)
Amazon India (amazon.in) is the largest ecommerce marketplace in India by seller count and transaction value. For a new physical product brand, it offers something genuinely valuable: built-in traffic from millions of active shoppers who are already in buying mode. Unlike your own website where you have to bring every visitor, Amazon already has the audience — your job is to get in front of them with the right listing.
But getting onto Amazon isn’t just creating an account and uploading photos. There’s a specific sequence of documents, verifications, and account configurations that determines whether your account activates cleanly or spends weeks in review. This guide walks through every step.
What You Need Before You Start
Before opening the registration page, ensure these are in place:
| Requirement | Details | Why It’s Needed |
|---|---|---|
| Valid GSTIN | Active GST registration, any category | Mandatory — account won’t activate without it |
| PAN Card | Matching your GST registration name | Identity verification |
| Business Bank Account | Current account in your business/trade name | Payout processing |
| Mobile Number | Active, accessible for OTP | Account verification |
| Email Address | Business email preferred | All Amazon communications |
| Business Address | Matching GST certificate address | Account profile |
| Product Images | At least one product ready to list | You’ll need to list at least one product to complete setup |
Category-specific requirements (for restricted categories): FSSAI for food, BIS for certain electronics, drug licence for pharmaceuticals, and so on — check Amazon’s category approval requirements for your specific product before starting.
Step-by-Step: Amazon Seller Registration
Step 1: Go to Amazon Seller Central
Navigate to sellercentral.amazon.in and click “Start Selling” or “Register Now.”
Step 2: Create Your Amazon Account
If you have a personal Amazon customer account, you can use the same email or create a separate business email — separate is recommended for cleaner account management. Enter your name, email, and create a password.
Step 3: Enter Your Business Information
- Business location: India
- Business type: Individual (for sole proprietors) or Business Entity (for LLP/Pvt Ltd)
- Business name: your trade name as registered on your GST certificate — this will appear on your Amazon seller profile
Step 4: Enter Your Mobile Number and Verify via OTP
Amazon sends an OTP to your registered mobile. Enter it to verify.
Step 5: Enter Your GSTIN
This is the most critical step. Enter your 15-digit GSTIN. Amazon validates it against government records in real time.
Common issue: if your GSTIN shows as “invalid” even though it’s correct, the most common reasons are:
- The GSTIN was recently issued and hasn’t propagated to Amazon’s verification system yet (wait 24–48 hours)
- There’s a character confusion (digit 0 vs letter O, digit 1 vs letter I)
- The GSTIN is for a different state than your declared business address
Step 6: Add Seller Information
- Store name: your brand name as you want it to appear on Amazon. This doesn’t have to be your GST-registered name — it’s your public seller display name.
- Product categories: select the category(ies) you intend to sell in. Some categories are open; others require approval before you can list.
Step 7: Verify Your Identity (KYC)
Amazon requires identity and address verification. Typically:
- For individuals/proprietors: PAN card, Aadhaar (or equivalent ID), and a selfie verification
- For companies: Certificate of Incorporation, GST certificate, PAN of the company, and ID proof of the authorized representative
Amazon uses video-based or document-based KYC depending on your account profile and the state of their verification requirements at the time. This step sometimes takes 24–48 hours to process.
Step 8: Add Bank Account for Payouts
Enter your bank account number and IFSC code. Amazon disburses payouts to this account every 7 days (for standard accounts). The bank account name should match your seller profile name — mismatches cause payout delays.
Upload a cancelled cheque or bank statement as verification.
Step 9: List Your First Product
Amazon requires at least one product to be listed to fully complete account setup. For a new brand:
- If your product has an existing listing (same ASIN, same product sold by other sellers): match the existing listing
- If your product is new to Amazon (new brand, new product): create a new listing (ASIN) — requires product images, title, description, bullet points, price, and a GTIN/barcode
GTIN/barcode note: Amazon requires a GTIN (Global Trade Item Number — EAN, UPC, or similar) for most new product listings. Options:
- GS1 India barcode: the most legitimate route — obtain an EAN barcode from GS1 India (gs1india.org). There is a registration and annual fee.
- Existing barcodes: if you’re reselling a product already in the market with an existing barcode, use the existing GTIN
- Brand Registry / GTIN exemption: registered brand owners (with a trademark) can apply for GTIN exemption for their private label products
Step 10: Complete Your Seller Profile
Fill in your business address, return address (where returned products will be shipped), and shipping settings (whether you’ll self-ship or use FBA/Easy Ship).
Fulfilment Options: Self-Ship vs Easy Ship vs FBA
Self-Ship (MFN — Merchant Fulfilled Network): you store, pack, and ship products yourself using your own courier relationships. Full control, lowest platform cost, but highest operational overhead.
Amazon Easy Ship: you store and pack; Amazon’s logistics partner picks up from your location and delivers to customers. Middle ground — reduces your logistics complexity while keeping inventory at your location.
FBA (Fulfilled by Amazon): you send inventory to Amazon’s fulfilment centres; Amazon handles storage, packing, shipping, and returns. Products become Prime-eligible, increasing visibility and conversion. Higher fees but significantly lower operational overhead. Note: FBA inventory in multiple states may trigger multi-state GST registration requirements.
For most new sellers, Easy Ship is the practical starting point — lower operational complexity than self-ship, lower cost and commitment than FBA, and still gives you full control over your inventory and packaging.
Category Approvals — What’s Restricted and What’s Open
Amazon India categorizes products into “open” categories (anyone can list) and “restricted” categories (require prior approval). Common examples:
Open (no approval needed): most clothing, books, toys, home & kitchen, sports, most electronics accessories.
Restricted (approval required): food & grocery (FSSAI certificate), health supplements (various compliance), jewellery (requires additional seller metrics), premium electronics brands (brand authorization letters), pharmaceuticals (drug licence), weapons/defence items (strictly prohibited).
Request category approval through your Seller Central dashboard → Performance → Account Health → Selling Approval. Upload required documents and wait for Amazon’s review — typically 3–7 business days.
Amazon Brand Registry — Unlocking Enhanced Content
If your trademark application has been filed (even before full registration), you may be eligible to enroll in Amazon Brand Registry, which gives you:
- A+ Content: enhanced product description pages with images, comparison charts, and brand story modules
- Brand Store: a dedicated branded store page within Amazon
- Protection tools: ability to report counterfeit listings and copycats
- Sponsored Brand Ads: a more prominent ad format visible on search results pages
Requirements for Brand Registry:
- An active registered trademark or pending application in India (IP India trademark)
- The trademark must be word-based or image-based, in the appropriate class for your products
Enroll at brandservices.amazon.in using your Seller Central login.
Common Reasons Amazon Accounts Get Rejected or Suspended
- GSTIN-PAN mismatch (name on GSTIN doesn’t match PAN)
- KYC verification failure (blurry documents, name inconsistencies)
- Selling restricted products without category approval
- MRP on listing doesn’t match MRP on physical packaging
- Listing intellectual property (brand names, images) without authorization
- Account created using a VPN or mismatched location signals
Amazon registration is a document-verification process more than a technical one. Get your GSTIN, PAN, and bank account in order, prepare clean document scans, have at least one product ready to list (with a valid barcode), and the registration process itself is straightforward. The account typically activates within 3–5 days of complete application.
Next step: Read our guide on How to Register as a Seller on Flipkart.
